Parle G : Parle Product of India Inspirational Story

Parle G : Parle Product of India Inspirational Story

Parle-G is a brand of biscuits manufactured by Parle Products in India.

amazon.com

History:

  • Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929.
  • Parle's first product was an Orange Candy. It was only 10 years later that it started making biscuits.
  • It was to counter this trend that parle launched parle gluco as an affordable source of nourishment for the common masses.
  • Parle Products began manufacturing biscuits in 1939.
  • In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.
  • Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s.
  • The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G for Genius".

Why It Is So Famous:

  • Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India.
  • For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper.
  • The wrapper features a young girl.
  • Parle-G has recently become available in plastic wrapping. The modern packaging retains its traditional design.
  • The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank.
  • The low price is another important factor in Parle-G's popularity.
  • Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 80-gram "snack pack" is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers. Rs 2 packs of Parle-G are also sold.
  • By 2016, smaller 56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States
  • Also the first TV commercial for Parle-G was made in 1982. The Indian superhero Shaktiman also endorsed the brand in the 1990s.
  • A 2011 Nielsen survey reported it is the best-selling brand of biscuits in the world.
  • As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. 

Post a Comment

Previous Post Next Post